Guide To Writing A Newsletter For Beginners
March 28, 2010 by Mike Gates
Filed under Ezine Marketing
If you have ever wondered at how a newsletter works, and what their purpose is, you have come to the right place. They differ from newspapers, however, in the sense that this is a letter. It is written to a specific person, for a specific purpose. There are similarities though, both are meant to provide knowledge and both have articles written in the same fashion.
When you write this one-for-all letter, you want to keep in mind quite a few points. I am going to talk about the most important here, but as always writing is an art and it is up to you what style you choose and how to make that most effective. Your main reason for getting into this though, is to keep your clients or customers happy. You let them know from time to time that you’re still there, should they ever need you. Next time they need something that you can solve for them, guess who they will come to first?
Its important not to lose sight of the end though. Let them know what they want to know, offer deals and services that would catch their eye, and keep them interested. Keep the article concise and precise as you do not want them to be disinterested after a while either.
Once you have all the necessary ideas in mind, it’s time to figure out the blueprints. A good structure can make all the difference in the world. Figure out your priorities and list each article or bit of news in order of importance. Now it depends on what you wish to go with but if it is a newsletter to regular customers, you might want to put the more interesting parts at the bottom, so they have to skim through the rest of the article at least.
Decide on a pattern and allocate approximate space for each section, and do not exceed it. The entire structure of your article will change drastically, should you agree to change the size of any one section. It might affect the overall presentation and effectiveness of the letter. Again, it is also possible that it would affect change for the better so by all means go ahead with it if you think it will be beneficial.
Make sure you know what you are writing about, and also consider how you are writing it. Consider every article’s relevance before actually going ahead with it. A reader decides within seconds whether he or she wants to read a particular section or not. You need to make those few seconds shine, make every word count.
Last but not least, remember that your main purpose is, in a way, extended customer service, keeping in touch even when you are not required to. To fulfill that end entirely, try not to exceed your deadlines. Always keep yourself within a ‘safe zone’, so you give yourself a margin of a few days so that you can account for the unexpected.
Save the shaking hands part for your website, which your readers will go to through the links you provide them in the newsletter. We assume this based on the fact that your readers were interested enough to click those links! Which brings is back to the main point, keep it interesting!
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. Use hostgator coupon to get discount at the time of sign up.
Why Article Directories Are Great For SEO
January 19, 2010 by Daniel Lovertson
Filed under Ezine Marketing
So you decide that you want to make money online. So the first thing that you do is you search for ways that you can do this. Mostly the best way there is to make money online is through affiliate marketing, for the beginner anyway.
Now you are searching some more and you are starting to get a grasp on how back links work, and how big of a factor they are when it comes to ranking in a search engine. Then you will try and decide what the easiest way to get back links is.
When it comes to getting legit links I have fount that article directory submissions is the easiest and most effective way. There are lots of different article directories that you can submit your articles to, and they will gladly give you a link back to your site for some quality content.
If you have a blog or a website you are going to want to get traffic to it, by writing and submitting your articles to directories, you will get back links to your site along with traffic. All article directories are different, some will let you leave a anchor text with a do follow tag while others will not.
Not only are article directories great for getting back links, they are also great for selling products, meaning that a large number of people will be reading your article. For this to happen you should only submit to highly trusted and popular article directories.
There are thousands of article directories that are out there, but there are some key ones that you should submit your articles to such as Go Articles, Ezine Articles, Ezine Power Publisher, along with many more, those are the ones that I use first then I work my way down the list.
Ezine articles is my favorite directory, not only can you get some great back links to your site with page rank, but all of the articles there are of good quality. Every article there is thoroughly reviewed before it is published, meaning there is a ton of great information there.
So as you can see submitting your articles to directories can be very valuable. The more articles you write the more back links your site will get, meaning the more traffic and exposure. Just remember the links can take anywhere from a day to a year to show up, so be patient they will show eventually.
A lot of marketers may ask them self where can I find the best article directory, well there are many out there, if you want to get started you can submit your articles to article directory with do follow
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The Perfect Author Resource Box – Article Marketing 101
January 16, 2010 by Veronica Carrillo
Filed under Ezine Marketing
Ezine and newsletter are two terms that are often used interchangeably among email marketers and their subscribers. On the surface, there appears to be little to no difference between the two. This is because both can generally be defined as an online publication that is distributed via the email system. With that said, these terms have two distinct origins and applications that set them apart.
Share Your Expertise One of the easy ways to come up with ideas for ezine topics is to simply share your expertise. If you are passionate about your field, put that effort into your campaign with some great writing. What if you are not a professional writer? Very few of us are, but you can still produce good stuff. If you have trouble expressing yourself, identify a problem within your niche, and write down the solution in small steps. This will it easier for you to write and benefit the reader at the same time. People find great value in step-by-step problem solvers and if you can grab the reader, you can make them crave more.
Publish on Ezine Directories Creating a good ezine is a great accomplishment, but simply publishing it and inserting a sign up form on your website will not guarantee subscribers. In order to reach your audience, you must take an aggressive approach and reach out to your audience.
Enter the Web There are a number of ezines online. Some of the most common examples are EzineArticles, Ezine Directory and Amazines to name a few. These publications generally act as article directories, providing topics that range from email marketing and web hosting to health and finance.
Many businesses, writers, and other professionals use these publications to gain exposure for their products or services, and increase traffic to their website. In this sense, an ezine is not like a newsletter at all. It runs on a web server and instead of delivering content via email, it does so from the web. So technically speaking, when most people refer to an ezine, they are actually describing a newsletter.
Clearing the Confusion Deciphering an ezine from a newsletter can be very confusing and hopefully we did not make it worse. From a technical perspective, they are two different publications that offer their own unique advantages. When referred to synonymously, they are essentially one in the same. The good news for email marketers is that regardless of what you choose to call them, both can be a valuable tool that delivers immeasurable benefits for a marketing campaign.
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