How Can Your Brochures Capture People’s Attention

They are all over. They are in malls, airports, grocery aisles, terminals, conventions, and anywhere else. Brochures of different sizes and hues invade every nook and corner of crowded places. Sometimes they are neglected, sometimes passersby get them for information. There are even times when people pick them up to beat boredom. But whatever reason they have, brochures are just there when you need them.

There’s no doubt that they are attention-grabbing, their loud colors or big bold texts and their strategic positioning made sure they would get your notice. But with all the other pamphlets out there, catching your notice isn’t enough. The real test of a great brochure is that it will stand out in the sea of other colorful brochures, enough to have you pick it out from the rest.

There are just a few easy measures to ensure your brochure will stand out from the crowd.

First, know your target readers. This is a very serious step. You may have designed the most original cover you could think of, complete with cute killer teddies and blood-sucking Robert Pattinson-look-a-like mini vampires, but are you sure your intended readers of adult men ages 30 to 50 would bite into that? Without knowing your target readers, all efforts you poured into your brochure would be useless. You should reach out to your intended market with stuff that they like and understand. They may not precisely need it, but wanting and understanding it is enough.

Don’t overload your brochure with book-like text. Nothing kills the interest of unwilling reader by boring texts. A brief title in eye-catching font with an accompanying caption will do. The info on the subsequent pages should also be easy to read, most preferably in a bullet format.

Don’t leave out your company’s name and contact details. After getting the notice of your readers, they would naturally wish to know more. And what good would your brochure do if they can’t refer potential clients back to you?

Design your brochure on how your target market likes it and what your content is all about. How would a brochure about nutrition facts catch the attention of busy mothers scouring market aisles while balancing their tots on their pushcart? If you believe cutting your brochure into a shape resembling a grocery pushcart would make them notice it, then by all means, do so. Color and font style should likewise be taken into consideration. And just like data, design overload may also kill your pamphlet. Stick to one idea and utilize it on all the pages.

Finally, the brochures must be set in an obvious site where your target readers mostly stay. People won’t bother to pick up a brochure that says about a big mall sale event that is happening in another state. A pamphlet about a restaurant’s big buffet event is also unlikely to be noticed if placed in a stand near a health gym.

Those are only some of the basic ways you should consider when you wish your pamphlet to stand out. You could likewise try adding gleaming texts or other special effects or even have attractive girls to personally hand out the brochures if you suppose those would help. But for starters, try the above mentioned measures first to ensure your brochures would have more than a passing glance by your aimed market.

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